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Whisky's Popularity

Whiskies are popular because they have a distinct and strong flavor that many people enjoy. They are also relatively easy to drink and can be enjoyed neat or on the rocks.


There are plenty of other great options out there, including rye, wheat, and corn whisky. And while the US is home to the vast majority of the world’s whisky distilleries, there are a few notable exceptions worth mentioning. In Canada, for instance, you’ll find some excellent rye whiskies being produced. So whether you’re looking for something familiar or something new, American whisky has you covered.


The growth of the cocktail market and mixology is one reason behind the recent explosion in demand for American whiskies. Premium whiskies are largely used as mixers, so this increase in consumption has contributed to growing sales in America's most popular whisky makers. Rising food truck popularity has coincided with the proliferation of American-style fast food. Think burgers and ribs, as well as casual restaurants, marketplaces, and pop-up vendors. There's never been a better time for foodies to indulge in America's cuisine.


With the popularity of premium alcohols, as well as the embracing of whisky by the craft movement, and the proliferation of social media, these whiskies have become more and more popular. Furthermore, with a growing market for premium and super-premium alcohol in both bars and restaurants, it seems like American whisky is here to stay.


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