Captain Morgan is a brand of rum produced by Diageo. It is named after the 17th-century Welsh pirate of the same name. The label shows him standing on the deck of a ship with a pistol in one hand and a sword in the other.
The Captain Morgan rum brand was created by Seagram in 1944. In 2001, Diageo purchased Seagram and Captain Morgan's from Vivendi Universal. The original Captain Morgan Rum distillery is located in Saint Croix, U.S. Virgin Islands.
There are several different types of Captain Morgan rum, including: spiced rum, dark rum, Captain Morgan 100 Proof Rum, and Captain Morgan Private Stock. The Captain Morgan brand also produces Ready-to-Drink (RTD) pre-mixed drinks for you to enjoy.
Captain Morgan is the second largest brand of spirits in the world, and the largest selling spiced rum. In 2012, sales volume was 1.6 million cases. It is popular in the United States, Canada, Australia, Ireland, South Africa and New Zealand. The European Union has a protected designation of origin for "Captain Morgan Rum", which covers both rum produced on Saint Croix and flavoured rum anywhere else in the world that includes Saint Croix-produced "Caribbean rum of the Virgin Islands".
Captain Morgan was ranked as the seventh most valuable alcohol brand in the world by Brand Finance in 2013.
Captain Morgan rum originates from the island of Saint Croix in the U.S. Virgin Islands. The first distillery was built there in 1944 by Seagram, and it is still in operation today. The main ingredients of all Captain Morgan rum products are sugar cane molasses and water.
In 2014, Captain Morgan's Spiced Rum was the top selling spirit in the United States. It was also the third most popular brand of alcohol in Ireland and the sixth most popular brand of alcohol in Canada that year.
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