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Anheuser-Busch invests $100 million in Bud Light hard seltzer, the new drink craze
Company leveraging subcategory to help bring consumers back to beer A new hard seltzer is entering the market in the first quarter of 2020. Bud Light Seltzer is Anheuser-Busch’s latest addition to its hard seltzer category, which also includes Bon &...
