Mathew McConaughey launches new Bourbon, Called Wild Turkey Longbranch
Wild Turkey Longbranchis a new whiskey that is a collaboration between actorMathew McConaugheyandMaster distiller Eddie Russell.
Did you knowMcConaugheyis theWild TurkeyCreative Director, whilst Russell has been a distiller for over 60 years.
This rare small-batchKentuckybourbon is refined with Texas Mesquite and oak charcoals – a unique method that deepens the flavor and complexity of the whiskey. This launch marks the first time Wild Turkey has unveiled a product that bears a signature of someone other than the Master Distillers Jimmy andEddie Russell. This was inspird by McConaughey's roots in Kentucky, which he talks more about in the video below.
Wild Turkey Longbranch is the latest collaboration to come from a partnership with the Academy Award winning actor. McConaughey, who has served as the brand's creative director since 2016, has worked behind the camera and in front of it in television commercials to reintroduce the world to Wild Turkey.
The name is inspired by the friends that form the longest branches of our family trees.
""When we were creating Wild Turkey Longbranch, we talked at length about how to make a product that represents elements of bothTexasandKentucky," said Wild Turkey Master Distiller Eddie Russell. ""Our goal was to make a straight bourbon whiskey with a soft sweetness that was still unmistakably Wild Turkey. The result was a bourbon that we both truly enjoy drinking neat, and look forward to sharing with others."
"Matthew McConaugheyhas been ingrained in the Wild Turkey brand as creative director for several years now," said Bob Kunze-Concewitz, CEO at Campari Group, owner of Wild Turkey. "As a lover of bourbon, and an integral part of the team, it was a natural next step for Matthew to partner with Eddie to create a new product for Wild Turkey. We are proud of the work they've done and have great expectations for this amazing new whiskey."
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