icon Skip to content
Hello Drinks Liquor News Hello Drinks

Conor McGregor launches Proper Twelve Irish Whiskey in Australia

Conor McGregor’s Proper Twelve Launches exclusively with Sydney-Irish Startup HelloDrinks ahead of Paddy’s Day!

With St Patrick’s Day fast approaching on Sunday March 17th, Sydney-Irish Online Liquor company HelloDrinks are first out of the blocks with Conor McGregor’s Proper Twelve Irish Whiskey.


Hellodrinks owner, JP Tucker who is Irish himself added, The demand for this Irish Whiskey in Australia has been huge since we began pre-selling late in 2018, we have had support from Proper Twelve, & Conor himself tweeting about the pre-sale, along with Australian Female Fighter Bec Rawlings also getting involved by posting to her large following across Social Media about the launch.

Proper No. Twelve's global launch expression is a blend of the finest golden grain and single malt.  It is produced in an area known for its rich soil and pure spring water. Proper No. Twelve is complex and sophisticated yet smooth and approachable with hints of vanilla, honey and toasted wood.


Conor mentioned at the launch of Proper Twelve, "I come from a place called Crumlin, in Dublin 12. It's a place dear to my heart. It's where I learned how to fight; it made me who I am today. It's a place I'm still very much a part of every single day of my life. So, that's where the name came from. It's proper Irish whiskey and twelve is my hometown," said McGregor. "Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. I am the founder of this company and I am going to give it my all," he continued.

Hello Australia, Proper Twelve has Arrived

Tucker added, It’s a big coup for Hellodrinks to be first out of the blocks with Proper Twelve, and whilst our customers have been waiting & waiting for the launch, I am happy they will get to toast St Patricks day on Sunday 17th with a Proper Irish Whiskey, it will be a first for many of them.


Tucker emigrated to Australia back in 2010 when the recession hit Ireland, back when Conor was probably starting out on his journey to take the UFC by storm, I started the Business Hellodrinks with my wife Steph 3 years ago, and now little Freddie is on board with us, and never did we think I would be here in Australia having a hands on influence to such a major Irish Brand launch. It gives me goose bumps if I am honest.


Proper Twelve is now available to purchase at Hellodrinks.com.au with orders leaving our warehouse daily with Australia Post. Customers can purchase their Proper Twelve with Zip where they can order it now, and pay for it later interest free.

.Conor McGregor is a Mixed Martial Arts World Champion, family man, philanthropist and entrepreneur who now can add Founder and Chairman to his name with the launch of Proper No. Twelve Irish Whiskey, owned by his company Eire Born Spirits.

Successful launches in Ireland & USA ran out of stocks across both countries ahead of the mad Christmas rush which led Conor McGregor to publicly apologise, something he usually struggles with having previously gone on record saying he apologies to absolutely nobody. Read More Here on the apology.

Australia is the 4th Country to launch Proper Twelve, after Ireland, USA who both launched in 2018, and UK who launched late February 2019.


Previous article The Ten Commandments of Liquor Drinking