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Amazon Australia receive NSW Liquor Licence - HelloDrinks

The wait is nearly over with Amazon Australia been granted a NSW Liquor licence, the question now is will they be selling booze this side of Christmas.

Amazon began operating out of its second Australian fulfilment centre in August 2018, but the 43,000-square-metre facility located in the south-west Sydney suburb of Moorebank has only today been granted its first Australian liquor licence.


Beverages (alcoholic & non-alcoholic) as a category has dominated Amazon’s share of grocery sales worldwide and Amazon’s arrival in the alcohol category in Australia will be an attractive offering for customer reach and product innovation.

The approval of Amazon’s first liquor licence means alcohol suppliers and retailers will be able to scale their business and reach more customers with the help of the Fulfilment by Amazon (FBA) service that provides access to Amazon’s logistics capabilities, including storage, packing, shipping, customer service and returns, as well as access to their Marketplace similar to other players in Australia already operating in this space.

Amazon Australia operations director Robert Bruce said: “This investment will benefit both customers and the local economy by generating new jobs and providing small and medium-sized Australian businesses who sell on and use our Fulfilment by Amazon program, with an opportunity to more easily access millions of customers across the country.”

At the Drinks Association’s Network Breakfast last year guest speaker Bain & Co’s Yngve Andresen predicted Australian drinks companies should “plan for UK levels” of growth on Amazon.

Alcohol sales on Amazon skyrocketed by 96% in the UK in 2017, with 34% of beer drinkers regularly purchasing online, a trend that is growing in Australia.


The news comes a month after Amazon’s announcement of its very own brand, Tovess Single Batch Crafted Dry Gin, which is the first in a line of alcohol products the retailer plans to launch.

Exciting times ahead for liquor sales in Australia, maybe Woolworths sale of Dan Murphys, BWS as part of their Endeavour group are selling up at the right time.

Some of the above article has been taken from, where the original article can be found here written by James Ravestijn.

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